David Guetta, Martin Garrix, and Dash Berlin are some of the world's most popular DJs and influencers in the music festival arena. And as a result, any festival they show will be packed because people are drawn to people they know, like, and trust. This phenomenon is leveraged by big brands for Influencer marketing which works well, by getting the endorsement of influencers, brands sell more products.
The perceived value of a particular music festival is mostly based on lineups of artists especially the influencers who will be performing there this is why a festival like Coachella has become the Olympics of music where such influencer marketing is prominent. So, who pulls more crowds between David Guetta, Martin Garrix, and Dash Berlin?